
Landing Page Optimization
Hopefully, by reading the ‘Who Uses What Landing Page‘ article, you will have gained information that it is extremely helpful to look at what...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

Hopefully, by reading the ‘Who Uses What Landing Page‘ article, you will have gained information that it is extremely helpful to look at what...


In PPC, it is sometimes wise to look at what the ‘big guns’ are doing with their PPC campaigns in order to gain some...
On July 5, 2011 BackType Inc the owner behind Backtweets announced that Twitter had acquired their business. Today it looks like Backtweets has been listed...


We have all tried all the different Ad Platforms to see which one works better, right? If not, shame on you! Ok, ok, just...


When it comes to creating a PPC campaign, it can be considered that the most important and significant aspect of the campaign is in fact the...