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The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Hello Fresh, who had both a well designed...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Hello Fresh, who had both a well designed...
With digital technology more accessible and common, it is highly important for B2B brands and businesses to make full use of the power of...
Addiction is a global problem which affects different people, their households as well as their communities. In today’s busy life, most people are working...


It’s just over a month to Christmas, which signifies the most frantic and profitable time of the year for many advertising campaigns. This can...


Google has not been the biggest supporter of WordPress, it seems. After all, since WordPress was created back in 2003, there has not been...