PPC Tips
When it comes to determining how to target traffic in PPC, there are a few different routes you can go down. The best idea...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
When it comes to determining how to target traffic in PPC, there are a few different routes you can go down. The best idea...
Accelerated Mobile Pages (AMP) is an open source framework that works to create a faster loading internet. Made by Google, AMP uses lightweight themes...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Adidas, who had ideally created a PPC campaign...
When it comes to search engine optimization (SEO), the structure you adopt for an article will play a significant role in the ranking that...
The time it takes for a website to load is of huge significance and impact to the performance of it. In essence, the longer...