
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Moz, who had, on the whole, a great PPC...
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In case you missed it, Google’s latest major updates were announced on 20 May. Among the many changes were: The Intelligent Search Box –...

A conversation I’ve been having more and more often recently when auditing Paid Social Ads campaigns: “The structure looks great!… for 2024. Unfortunately, this...

Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Moz, who had, on the whole, a great PPC...


Backlinks are extremely helpful in improving a website’s rank in the Google Search Pages. Backlinks have a prominent impact on a website’s ranking. Multiple...


Even though I’ve been blogging and publishing content online for over 10 years, I still make mistakes and I’m sure the vast majority of...


You wouldn’t think of proxies – no matter what type, because there are many – as a tool for improving your marketing, in general,...


There are so many different elements you can look into to improve the search engine optimisation of an article and website. The content, images,...