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If you compare a PPC campaign back in the naughties to now, you will see a huge difference in the number of variables an...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

If you compare a PPC campaign back in the naughties to now, you will see a huge difference in the number of variables an...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Better Help, who had both an effective PPC...


For website owners, if there is an area that can be exploited to make money, it is hard to see websites not look to...


Microsoft PowerPoint is an application that has probably been used billions of times by different types of users across the world. Yet, the reality...
As a serious business owner, you do a lot of studying on the best ways to attract consumers to your business. And since you...