
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Perkbox, who had, what seemed like, a generally poorly...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Perkbox, who had, what seemed like, a generally poorly...


Before I get slaughtered, it should be pointed out that I do use Google Analytics and have it installed on every website I own. However, to...


Globalization is generally the term giving to markets and business that aim at becoming worldwide expanding the possibilities of who can buy and sell...


The last PPC campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was from NotOnTheHighStreet who had, what seemed like, a...


Ad blockers seem to be a big talking point right now: especially since Apple’s iOs 9 now gives users the opportunity to enable ad...