
PPC Tips
When it comes to creating your PPC text advert, the ultimate objective is to create an advert which will gain lots of clicks: clicks...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

When it comes to creating your PPC text advert, the ultimate objective is to create an advert which will gain lots of clicks: clicks...
Last few months were quite eventful at Google. Of course, we are not going to write another highly introspective research paper on its two...


It has been a while since my last ‘Analyse A Real PPC Campaign’ article since the last one saw me looking at and analysing...
It is a known fact that pay per click advertising is most used by advertisers for search and display adverts on computers and similar...
The fourth quarter of 2013 was an impressive one for global web search advertisers, who achieved record CTRs (click-through rates) to close out the...